Let’s start with the obvious, you not only need a website but you need one that will attract and keep your visitors. Now this is a lot easier said than actually done, which is why you need a website that converts. What is a high converting website? Well let’s go over that and I will tell you what that means and how you can build a high converting website.
Ditch the Slider
Sliders and sidebars give your website visitors a lot of choices, which sounds really good in theory, but in practice…not so much. It serves as more of a distraction than anything that will actually engage your visitors. Get rid of them you don’t need them and it will be easier for visitors to navigate around once you have gotten rid of them. Not only that sliders suck when it comes to SEO and they are even worse on a mobile device.
So what do you put there instead? You can use that header space, which is valuable real estate by the way, and fill it with a static design that highlights what you do. Not only that you can take some of that space and create a pretty clear cut call to action. Now your site is easier to navigate and it’s right in front of your visitors faces what your site is all about.
Fix Your Navigation
Website visitors, even those that want to buy something from your site need to be able to navigate around and look at the things you offer. If your navigation is messed up or hard to follow they will hit the back button as fast as they can. You have probably lost them for good too even if you improve your site in the future. Make your navigation and menus easy to follow and well planned out. So organize and no clutter.
You’d Better be Mobile
For years responsive design has been one of the best things you could implement in order to have higher conversions. Now it is a must, mobile searches have overtaken desktop and Google is so focused on the mobile experience being a positive one that they will rank mobile ready sites ahead of those that aren’t. If you have a new or magazine type of site then I suggest you make it AMP ready as well.
Make it Readable
Make sure you don’t have too many fonts, it just looks busy and hard to read. Keep one font for heading and another for the text and no more than that. Make sure that your font is big enough so that your site is easy to read. Homepage and heading font sizes should be bigger still and your fonts need to be scalable as well.
Your web design team should be able to handle all of this as a matter of course. These are just the basics of conversion optimization and it should be implemented on all sites.